401 East Louther St., Ste 307 | Carlisle, PA 17013
Phone: 717-241-4361 | Fax: 717-240-0548
Email: webnotification@capitalrcd.org

The recording of the November 28th, "Small Farm Business Marketing: Measuring your Return-on-Investment (ROI)" webinar featuring Laura Gifford of The Laramie Group now available below or through the Capital RC&D YouTube Channel. Webinar handouts including an ROI worksheet and downloadable spreadsheet are available here. See press release below for additional information about the webinar. 



For Immediate Release: November 16, 2016

For more information, contact: Cheryl Burns, 717-241-4361

Event Page


Assessing Your Marketing Plan

Understanding Return-on-Investment for Small Farm Business Marketing Webinar

Monday, November 28, 1:00 PM to 2:00 PM


(Carlisle) - With harvests winding down and cool weather settling on the region, many farm business owners will set aside time to review their production number for the 2016 growing season. Those involved in direct marketing may also need to prepare or review their marketing plans. Yet, what do the number really mean? The November 28th Small Farm Business Marketing: Measuring your Return-on-Investment (ROI) webinar will help address how to go beyond sales numbers and evaluate marketing dollars spent, prepare and interpret return-on-investment calculations, and apply the feedback to improving a 2017 marketing plan.

Our presenter, Laura Gifford, has over 12 years of experience in developing plans & materials for small businesses and aims to empower business owners to understand the impact of their marketing efforts. In addition to being the founder of The Laramie Group, (www.TheLaramieGroup.com), Gifford collaborates with the Small Business Development Center at Shippensburg University (www.Ship.edu/SBDC) to host workshops and to serve as consultant for small businesses seeking planning, marketing or development assistance. Farmers and small businesses using food products can tap into the resources of SBDC's throughout the state; www.pasbdc.org.

Webinar participants are encouraged to gather business information to actively work on their evaluations during the presentation in real-time, to help begin their plan development. Follow-up materials will also be provided for use after the webinar. All tactics and worksheets provided can be tailored to meet a limited timeline and budget.

This online session is the second in a series of marketing webinars hosted by Capital RC&D featuring Laura Gifford, designed to help farm business owners create and implement business tools like a marketing plan. The first webinar, Marketing and Branding for Small Farm Businesses, was recorded and may be viewed via the Capital RC&D website, www.capitalrcd.org.

For more information or to register, contact Cheryl Burns at Capital RC&D at 717-241-4361 or via email at cburns@capitalrcd.org. Visit www.capitalrcd.org for additional upcoming workshops and field days.

The Capital Resource Conservation & Development (RC&D) Area Council is a seven-county, non-profit that provides leadership to promote regional partnerships for the responsible use and conservation of our natural, community, and economic resources. The Capital RC&D serves Adams, Cumberland, Dauphin, Franklin, Lancaster, Lebanon, and York.

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To register for the Nov. 28th Return-on-Investment webinar, visit the webinar registration page 

To view the first webinar, Marketing and Branding for Small Farm Businesses, and access webinar materials and worksheets, visit the Capital RC&D Local Food Initiative site.